Nasoloda Franchise
Comprehensive digital packaging of a franchise for a network of cafΓ©-confectioneries. A platform that converts investor interest into real applications to open new outlets.
Open website βClient
Nasoloda brand (Franchise)
Niche & market
B2B / HoReCa Investment
Ukraine
Timeline
4β5 weeks
About the project
To successfully scale the Nasoloda brand, a powerful communication tool for prospective partners was needed. The franchise site acts as a virtual sales manager: step by step revealing the financial models and demonstrating head-office support.
We combined a strict corporate structure with emotional visuals. Infographics, payback calculators and clear investment packages are presented in a modern, clean interface that inspires maximum trust in the B2B segment.
Interface & Design
Premium minimalism. Emphasis on numbers, facts and partnership benefits with sufficient white space for easy absorption of financial information.
Problem, solution and result.
A quick view of the business challenge, the chosen solution and the practical value delivered by the project.
Problem
The franchise needed to explain the investment model clearly and convert potential partner interest into enquiries.
Solution
We designed a franchise flow where investment, benefits, process and contact are explained step by step.
Result
The landing explains the investment model more clearly and prepares a smoother path towards better-qualified franchise enquiries.
What we did
UX architecture, UI design, responsive development, technical optimisation and visual project presentation.
Goals & Implementation
A marketing tool that optimises the sales funnel and generates targeted leads for business opening.
Financial model visualisation
Structured presentation of figures: from the lump-sum franchise fee to the projected payback period. Convenient infographic blocks that an investor can assess at a glance.
Partnership package offers
Clear cards with franchise formats β kiosk, full cafΓ©, confectionery β allowing partners to choose the optimal collaboration format.
Lead generation forms
Integration of multi-step Lead Forms and a partner questionnaire. Data is instantly sent to the franchising department's CRM.
Full responsiveness
Given that investors often review proposals on smartphones, all tables and presentations display flawlessly on mobile screens.
"The site has become our primary calling card in negotiations. Partners immediately see the serious approach: from premium design to meticulously detailed financial terms of cooperation."
This project was successfully designed and implemented by me as Lead Developer & Project Manager while working with the Web Stork team. Project rights belong to the client and the agency.
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