IGNIVO πŸ”₯
Piccolino Trattoria platform
Multi-site UI/UX Design SEO Strategy

Piccolino Trattoria

Creating an intelligent web platform for a network of three Italian restaurants. Seamless table reservation system integration, deep menu structure optimisation and content hub launch.

Open website β†—

Client

Piccolino restaurant network

Niche & market

HoReCa / Trattorias & family restaurants
Ukraine

Timeline

6–8 weeks

About the project

Piccolino Trattoria is a well-known network of venues united by authentic Italian culinary traditions. The main challenge was to design a unified ecosystem where users can easily switch between locations and instantly book seats.

We implemented an architectural solution where each restaurant has its own identity, yet all are united by a shared design system and convenient control panel. Special attention was paid to the interactive menu and the visualisation of authentic Italian products.

Interface & Design

Refined simplicity and comfort. A light, clean palette with warm accents β€” reflecting the home hospitality of a classic Italian trattoria.

Case summary

Problem, solution and result.

A quick view of the business challenge, the chosen solution and the practical value delivered by the project.

Problem

The restaurant network needed one ecosystem for multiple locations, with bookings, menu and local SEO without losing its Italian identity.

Solution

We unified booking, menu and local pages so each restaurant has a clear entry point from search and social.

Result

The three locations are unified in a fast experience with booking, menu and local content ready to capture organic searches.

What we did

UX architecture, UI design, responsive development, technical optimisation and visual project presentation.

Goals & Implementation

Engineering and marketing solutions to unify the brand and scale in the digital space.

Multi-site infrastructure

Architecture that unites three unique venues on a single core. This simplifies content administration, menu updates and ensures brand cohesion.

Online reservation in 3 clicks

A custom table booking module with location, room, date and time selection β€” significantly relieving the hostesses during peak hours.

SEO-optimised gastro blog

A thematic blog about Italian wines, pasta and dining culture provides a steady flow of targeted organic traffic.

Mobile-First UX

Fast menu browsing, an interactive map and convenient quick-contact buttons for guests searching for a restaurant on the go.

"Thanks to the new platform we have united all three locations under one strong digital umbrella. Guests love the convenience of online reservation and the team has gained a great automation tool."

Network management
Piccolino Trattoria

This project was successfully designed and implemented by me as Lead Developer & Project Manager while working with the Web Stork team. Project rights belong to the client and the agency.

Original on Web Stork β†—
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